Social media marketing or simple SMM is a form of marketing that uses websites and social networks to introduce, promote and market company’s products and services. From a company’s point of view, the primary goal of social media marketing is to produce content that targeted users will share with their social networks and in the process increase brand exposure.
One of the most critical components of Social Media Marketing is social media optimization or simply SMO. Similar to Search Engine Optimization, SMO is a simple strategy that is used to draw new visitors to a targeted website in two different ways; through adding social media links to content such as RSS feeds and through promoting different activities digitally, for example, updating statuses, tweets or blog posts.
Why social media marketing is Necessary for your business
90% of the population is on social media
One of the best reasons to market through social media is that your targeted clients are spending time on these specific channels. According to HootSuite, an online research platform, more than 70% of the population have at least one social media profile. With so many people using social media daily, there is, without doubt, a great opportunity of reaching out to potential clients and making sales.
Consumers are more receptive to messages posted through social media
With so many people online, publishing and sharing notes online is by far much easier and affordable as compared to sending messages to individual clients. Through the many social media chat platforms, you can quickly and easily reach out to both existing and new clients’, and the process woos them into buying more of your products or services.
Marketing through social media helps increase brand recognition
Through social media, you can quickly improve your visibility and in the process increase attention for your brand. All you need is an appealing profile that offers detailed information about what you do, where you are located and most importantly what different clients think about your products or services. Of course, this can only work when you present your information to the right audience.
Marketing through social media can help you save a lot of money
The social media market is to a large extend cheaper as compared to offline marketing. For starters, social media market is customarily considered to be global, i.e., not restricted to specific regions. Also, the option involves typically direct contact between sellers and potential clients who are already online thus eliminating the cold calling and many other costly marketing procedures and techniques.