SEO basics: 4 essentials you need for optimizing your site

need for optimizing your site

Search Engine Optimization or simply SEO is an umbrella name used to describe different methods one can use to make his website visible on various search engine results (SERPs). The methods used usually depend on technical know-how, i.e. ‘on-page SEO’ or link-building and social media marketing.

Why is Search Engine Optimization important?

When potential customers search for products or services you offer online, you naturally will want them to visit your page before visiting any of your competitor’s page or website. This means that you will want your site to be ranked higher or appear on the first page of any search engine. To attain this goal, you will be required to optimize your website in such a way that it stands out from the rest and gets ranked on top. Through SEO, this is possible. However, there are conditions which you must meet for it to happen.

Four essentials you need for optimizing your site


Search engines typically provide the most relevant results to search users’ questions. How they deliver the results is generally determined by their internal algorithms which we might never be able to define. However, apart from their algorithms, the results are usually determined by the information provided in different sites, e.g., history, time of day, year, and the name of place or service being sought and this is where SEO comes in. Through detailed information provided using the SEO process, the results can be easily influenced and in the process make specific options more relevant than the others.

 Content quality

If you publish useful articles on a regular basis, you probably understand the importance of developing high-quality content. According to research, search engines like Google nowadays pay more attention to content that follows a visitor’s intention as a whole as opposed to keyword-based content. Thus, to end up on the first page, you should work on to optimizing your website and stop worrying about keywords. Start spending more time on developing content that focuses on user experience.

 Cross-device compatibility

Different gadgets like smartphones, tablets, and laptops have made search engines to reorganize their responsive designs. Unlike in the past when the models were in many ways similar, search engines have of late identified and clearly stated their preferred plans. For example, Google recently reported that they prefer responsive designs as opposed to the previous models which only favored specific screen sizes which comprise of laptops and desktops.